If you have one or more rental properties, you know that their existence doesn’t automatically bring in tenants.
While rentals can be a profitable source of passive income, your properties won’t fill themselves. To see returns, you’ll need to make concerted efforts to find tenants and reduce vacancies for the long haul.
Online marketing can be a great way to streamline this process and get the word out about your properties efficiently.
Here are just a few of the online marketing tools you should focus on using:
- Shareable Visuals: Simply posting your property to Facebook or Instagram often isn’t enough. We’ll work together to make sure your listings and posts have stunning images, videos and other content that users will want to engage with and share. This will help increase the property’s visibility.
- Search Engine Optimization: Keep SEO top of mind when posting anything about your rental. Make sure to include important key terms: the city it’s located in, the number of bedrooms and bathrooms and any related hashtags (e.g., #BostonApartments or #HoustonRentals). You want your posts to find the right audience, and using SEO can help make that happen.
- Paid Advertising: Using paid ads on search engines and social media is key if you want to make sure your property reaches not just any audience, but the right audience. You can target certain locations, budgets and more to get your property listings in front of qualified potential tenants.
- Chatbots: A chatbot could help you answer questions from interested renters without any hassle. You can set one up to provide basic info like pet policies, square footage, pricing and other important details, no matter the time of day.
If you’re ready to look for your next investment property, get in touch today.
